Wednesday, 18 February 2009 Announces the Launch of its Newest Arrival for Spring/Summer 09 – Little asos

asos enters the childrenswear market with 40 of the coolest fashion labels

London - Leading online fashion e-tailer,, is entering into the kidswear market with the launch of a branded kidswear offering. The collection, called Little asos will cater for babies up to 24 months and girls and boys aged from 2 to 6 years. The collection will launch mid February boasting an impressive line-up of over 40 of the coolest kidswear fashion labels.

No Added Sugar

Lee Kidz

Cath Kidston

As well as stocking ranges from high fashion brands including Diesel, Tommy Hilfiger, Miss Sixty and True Religion, little asos will offer a number of boutique and independent labels such as Cath Kidston, No Added Sugar and Bob & Blossom.

The collection will also feature a number of UK and online exclusives. Little asos will be the sole UK stockist of Lee Kidz, a denim and casual wear range for girls and boys from classic US denim brand, Lee. Online brand exclusives come from Rock Star Baby, a collection of rock and roll inspired designs by Tico Torres of Bon Jovi fame, Danish brand Ticket to Heaven which specialises in outdoor and skiwear, plus the Boden mini and Boden baby collections from the popular English mail-order boutique.

For top-to-toe style, accessories come from well-loved footwear labels including Converse, Havaianas and Ugg.

Launching mid February 09, clothing prices range from £6 - £120 and accessories from £4 - £120.

“Little asos is what every fashion-conscious purchaser of children’s clothing has been waiting for. We offer the most desirable branded product for kids aged 0-6 yrs in a one-stop, online shop,” says Emma Titmus, Head of Buying – Kidswear.

Little asos launch brands list:

3 Pommes
Angels with dirty faces
Bob & Blossom
Bombay Duck
Cath Kidston
D&G Junior
Evisu Kizzu
Fabric Flavours
French Connection
Frilly Lily
Green Baby
Just Sheepskin
Lee Kidz
Miss Sixty
No added Sugar
Nurtured by Nature
Pumpkin Patch
Rock Star Baby
Tales from the Earth
Ticket to Heaven
Toby Tiger
Tommy Hilfiger
True Religion
Worn by

Established in June 2000, is the UK's largest independent online fashion and beauty retailer. With over 19,400 branded and own-label products available and 1000 new lines added each week, is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion-forward 16-34 year olds, attracts over 4.5 million unique visitors a month and has 1.88 million registered users.

For more information, please contact:

Amy Davies Press Office
Greater London House
Hampstead Road

0207 836 1284


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