Thursday, 16 December 2010

iPhone App Gives New Drivers Crucial Stopping Distance and Time Information

New Drivers AppThe new StopOMeter iPhone app

StopOMeter iPhone app by DSE Technology is potentially set to increase the driving test pass rate, reduce road traffic accidents and save lives

Stratford upon Avon – DSE Technology has launched an iPhone app designed to give new drivers crucial stopping distance and time information, called StopOMeter.

In order to gain experience, drivers have to cover many miles before they begin to understand the relationship between speed of travel and the distance (and time) required for them to come to a stop in an emergency. New drivers have not yet had the luxury of covering enough miles to understand this relationship. But now, the new StopOMeter iPhone app helps them learn about this relationship in a much shorter period of time.

The app shows new drivers what their exact stopping distances and stopping times are from any speed. A countdown system tells the driver whether or not their estimates of stopping distances are correct. In addition, an Eco Driving module promotes smooth and safe driving and teaches superior anticipation skills. The quicker a new driver can learn these essential skills, the less likely they are to be involved in an accident.

The Highway Code states that you should not travel faster than a speed that allows you to “stop comfortably on your own side of the road within the distance you can see to be clear”. The StopOMeter app helps new drivers keep to this golden rule in an easy-to-understand and intuitive format.

"Thanks to StopOMeter, new drivers can quickly learn the skills that experienced drivers take for granted which will help make them safer on the roads in a shorter space of time," says Duncan Mackillop, inventor of the app.

Designed to be mounted inside the car, the StopOMeter also has a Head Up Display mode so that the iPhone can be placed on top of the dashboard allowing the readings to be reflected in the windscreen. Settings for information in Metres or Feet, Mph or Kph and the sensitivity of the Eco Driving module are all easily user selectable. Comprehensive help files and a range of hints and tips for safe driving are also included.

Priced at just £1.19, this must be the lowest-cost driver-safety app available. StopOMeter can be downloaded directly from iTunes at

About the developers

The StopOMeter is the second driver training app to be launched on the iPhone by this team of highly talented software developers (the first being I’ll Drive It, an app for driving instructors). With skills gathered from the aerospace and publishing industries, the team is led by the former research and development director of one of the original dot com companies.

For further information, please contact the Inventor:

Duncan Mackillop
1 Hands Paddock
Newbold on Stour
Stratford upon Avon
CV37 8UD

07788 563400

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Tuesday, 7 December 2010

Nikon Owner Magazine Gives Away Free Ticket to Heather Angel Workshop on Twitter

A single tweet in December by one lucky Twitter user will secure them a free place – worth £245 – on the prestigious and highly sought after Heather Angel Wildlife and Natural History Workshop in July 2011.

Heather Angel

Nikon Owner, the magazine of the Nikon world, launched today a competition on Twitter for which the prize is a free place on the celebrated Heather Angel Wildlife and Natural History Workshop, held annually in East Grinstead, Sussex. Now in its 15th year, this prestigious workshop, presented by internationally renowned Professor Heather Angel, includes a full day of lectures, demonstrations and the chance to handle and use a large range of new Nikon camera equipment and Think Tank camera bags. These workshops regularly attract visitors from all over the U.K., Europe and throughout the world.

A ticket to the workshop, which includes a sumptuous lunch and dinner, and usually costs £245 (£185 to Nikon Owner subscribers), will be given away free of charge to the lucky winner of this exciting Nikon Owner Twitter competition.

How to enter
All Twitter users need to do to enter the competition is to include the Twitter hashtag "#nikonownermag" anywhere in their tweet. For example:

"I've entered Nikon Owner magazine's Heather Angel workshop competition - wish me luck! #nikonownermag Pls RT"

To be eligible for the prize, entrants must also be following @nikonownermag. It's as simple as that. The competition ends 24:00 GMT 31 December 2010 and the winner, chosen randomly, will be announced on Twitter by @nikonownermag on 4 January 2011.

"I think we are going to make one Twitter user very happy. To attend a full day's workshop given by one of the world's greatest wildlife photographers free of charge from just a single tweet can't be bad!" said Gray Levett, editor of Nikon Owner magazine and founder of the exclusive Nikon-only dealer, Grays of Westminster. "We wholeheartedly believe in social media so this, our first foray into Twitter competitions, certainly won't be our last. Our next competition will very likely be held on Facebook, so watch this space..."

About Heather Angel
Award-winning wildlife photographer Professor Heather Angel is the author of sixty books and a veritable authority on photography. She also writes regularly for the worldwide photographic press. Through her lectures, workshops, and writing, Heather has always been an enthusiastic tutor on wildlife and nature photography.

For more information on the Heather Angel Wildlife and Natural History Workshop, here is a link to the 2010 press release:
Nikon joins Heather Angel's Wildlife & Natural History Workshops in July 2010

About Nikon Owner
Nikon Owner magazine and its interactive website, is considered by many to be the world’s number 1 user group for Nikon owners. It was initially founded with the purpose of assisting Nikon users to make full use of the Nikon equipment they own, to give advice on a wide spectrum of photographic queries and problems, and at the same time to offer ideas to bring about an increase in photographic skills.

For more information, please contact:

Gillian Greenwood
Features Editor and Events & Training Coordinator
Nikon Owner magazine
40 Churton Street

+44 (0)20 7828 8971