Friday 19 March 2010

The Defib Centre Opens its Doors to Raise Awareness of the Tragic Loss of Life from Sudden Cardiac Arrest


Defib Centre LogoAffordable easy-to-use Automated External Defibrillators (AEDs) for use in the home are now available in the UK from The Defib Centre

HeartSine® Personal Defibrillation Unit PDU 400HeartSine® Personal Defibrillation Unit PDU 400

West Sussex, United Kingdom – The Defib Centre Ltd, the Sussex-based sudden cardiac arrest information resource and authorised distributor of UK-manufactured HeartSine Automated External Defibrillators (AEDs) has just launched.
According to the British Heart foundation, sudden cardiac arrest kills more than 2,000 people in the UK every week. It is the UK’s biggest killer, claiming more victims than lung cancer, breast cancer and AIDS combined. It is these appalling statistics that motivated Robin Shepherd, former Channel 5 and BBC1 Watchdog "back expert", to set up The Defib Centre.
“A cardiac arrest will completely drain the life from someone within 10 minutes. But, instead of standing by and watching that happen, with a little training and an essential, affordable, easy-to-use piece of equipment, you can improve their chance of survival dramatically,” says Shepherd.

“Imagine that you find someone - perhaps your husband, wife or work colleague - who has collapsed. What do you do? Call 999 and hope the emergency services get there in time? If an automated external defibrillator (AED) is used alongside cardio-pulmonary resuscitation (CPR) within the first 5 minutes of an attack, the survival rate goes up from less than 5% to over 60%. With over 80% of cardiac arrests happening outside a hospital, and mostly in the home, it could be down to you whether someone close to you lives or dies! Is the ambulance response time to your home less than 5 minutes?”

A home AED from The Defib Centre - www.thedefibcentre.co.uk - can be purchased for as little as £599+VAT - and the price includes a free CPR/AED training kit. The HeartSine AED was designed specifically for simplicity of use; the size of a radio, with a 5 year battery life, it has only two buttons to press, and no heavy paddles dripping with gloop to wave about . . . but you do still get to say: "Stand clear!" The AED will only shock if a shock is advised; it won’t do any harm and cannot be overridden. No one has never been taken to court for trying to save a life with an AED, whatever the outcome. And it is easy to use; a study in "Circulation" showed that a group of 12-year-olds, who had never seen an AED before, successfully delivered a shock in just 23 seconds longer than trained paramedics.

Another surprising - and sad - fact is that you are probably better off having a cardiac arrest in a casino in America, a brothel in Switzerland, on an airplane or in a train, as they all have AEDs available and can get to you in those critical first 5 minutes. At home - without access to an AED - your chances of survival are incredibly slim. Things would be significantly better if everyone in the UK was trained in CPR and in the use of AEDs - as is the case, increasingly in many European countries and America, often as part of their school curriculum.

The Defib Centre’s director, Robin Shepherd, DO, recognises the problem and is making every effort to improve this situation: “Ask if there's an AED in your gym, in your school, at your workplace, and if there isn't, suggest that they get one,” he says. “If you’re serious about saving a life, then buy an AED for your home and get some basic training in life support. The free training package that comes free with every AED simply and quickly shows you how to perform CPR and use an AED, enough for anyone to be safe and successful - it’s a great starter and will arm you with everything you need to know to save a life. The Defib Centre is driven by passion, not profit, and our aim is to make AEDs available everywhere and for everyone, next to every fire extinguisher in the country."

To purchase an AED, click here: http://www.thedefibcentre.co.uk/shop/home.php?cat=1

About Robin Shepherd

Robin is a medical osteopath and expert witness by profession. He was acting chairman of the General Osteopathic Council (GOsC) until April 2009, remains on the GOsC board and is a trustee of Action against Medical Accidents (AvMA). He has lectured nationally, internationally, at post-graduate and under-graduate levels within his profession and has been featured on television, radio and in the press on many occasions over the last 20 years.

About The Defib Centre

A few years ago, Robin’s life was touched by the deaths of two close friends due to sudden cardiac arrest (SCA). This motivated him to create The Defib Centre, an up-to-date information resource determined to educate the public about and raise awareness of the problem of SCA and provide the essential part of the solution with the most affordable, reliable and easy-to-use AED available for home use. Driven by passion and not profit, The Defib Centre has done the research on AEDs so that you don't have to.

For more information, please contact:
Robin Shepherd
The Defib Centre
Unit 1, "Kings Copse"
Plaistow
West Sussex
RH14 0PE

0800 634 9745
contact@thedefibcentre.co.uk
http://www.thedefibcentre.co.uk


Submitted by:
John Wood
+44 777 152 0001
jw@worldwidepr.net
http://www.worldwidepr.net
http://twitter.com/worldwidepr
London, United Kingdom


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Thursday 18 March 2010

Natalie Cole Performs with Paulina Rubio & Rick Ross On the Mike with Mike Sherman

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photo: topnews.in

This week’s show also includes Jason Derulo and world famous DJ, the amazing Bob Sinclar, plus a host of stars including Gloria Estefan, Gov. Charlie Crist and Swiss Beats

Miami, FL - The premier music and lifestyle celebrity-driven TV show, “On the Mike with Mike Sherman” really mixes it up on this week’s show! It kicks off with the annual Roy Black Charity Gala for inner city kids. Roy Black, the world-famous criminal attorney, and world-renown attorney, Alan Dershawitz, talk to Mike about what it means to give back to the young adults all over the country that need their help.

Roy Black has been putting on this event for children for several years and this year’s gala brings an all-star cast of celebrities such as the well known Indy car champion and ‘Dancing with the Stars’ winner, Helio Castroneves, plus amazing performances from Grammy award winning artist, Natalie Cole (daughter of Nat King Cole), Latin popstar sensation, Paulina Rubio, and platinum selling hip hop star, Rick Ross. Mike also talks with Grammy award winning writer, producer and artist, the magnificent Gloria Estefan and Girls Gone Wild creator, Joe Frances.

As if that was not enough, Mike also visits Billboard Radio’s new artist of the year, Jason Derulo, and finds out why his songs are sweeping the nation by storm. To wrap up the show, Mike sits down with the world’s most famous DJ and producer, the great Bob Sinclar, while shooting his music video with dance hall pop star, Shaggy, at Mynt Lounge in Miami Beach.

“This show has it all: great music, great celebs and great fashion! This week’s show is going to be a good one so don’t miss it! Saturday night on MY33 – check your local listings,” says Mike Sherman.

About WFOR/WBFS Miami, Florida:

WFOR-TV/CBS4 and WBFS/My 33 are part of CBS Television Stations, a division of CBS Corp. For local news, sports scores, weather updates, traffic reports, entertainment news and the best video experience available on the internet, 24 hours a day, visit www.CBS4.com. Press contact is Lee Zimmerman (Director of Public Relations), WFOR-TV and WBFS on tel: (305) 639-4426 or e-mail: lzimmerman@cbs.com

About “On the Mike with Mike Sherman”

“On the Mike with Mike Sherman” is produced by Mike Sherman Productions Inc. The show debuted on Saturday night on My 33, the CBS affiliate, in Miami in 2003 and is now syndicated all over the world. The show brings the South Florida market closer to exclusive interviews, VIP and red carpet events, concerts, and A-list celebs. Creator/producer: Mike Sherman. Executive producer: Matt Bodi Brenowitz

For more information, please contact:

Mike Sherman
Mike Sherman Productions, Inc.
777 East Atlantic Avenue
Suite C2-239
Delray Beach
FL 33483
USA

+1 561 243 0429
mshermanshow@aol.com
http://onthemike.tv
http://twitter.com/onthemiketv
http://www.youtube.com/onthemiketv

Submitted by:
John Wood
+44 777 152 0001
jw@worldwidepr.net
http://www.worldwidepr.net
http://twitter.com/worldwidepr
London, United Kingdom

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Monday 8 March 2010

ASOS.com Launches Fashion Twitter Application www.asosfollowsfashion.com

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New Twitter aggregator site helps to connect fashion-loving people with real time news and views from the best of the fashion world

LONDON, United Kingdom - ASOS.com, the UK’s leading online fashion store has launched http://www.asosfollowsfashion.com, a Twitter application aggregating the latest tweets from fashion industry insiders and influencers.

Commenting on the launch, James Hart, eCommerce Director at ASOS.com, said: “We’ve been chatting to our customers through social media for a few years now but our ASOS colleagues also follow and interact with some of fashion’s greatest through Twitter. With asosfollowsfashion.com, we get to share this passion. It’s a simple tool with a simple goal really; to connect fashion-loving people with real time news and views from the best of the fashion world.”

Featuring categories like ‘The Brands’, ‘The Bloggers’ and ‘The A-List’, asosfollowsfashion.com helps users to discover interesting fashion tweeters and view real-time fashion news and stories. Encouraging users to help curate the list of featured tweeters, the application also invites them to share their view and highlight any accounts that should be added.

“ASOS.com’s continued growth is due to their consistent ability to innovate with their online activity,” said James Haycock, Managing Director of AdaptiveLab, the creative technology company that built the social media application. “Their open approach to including competitors on the site demonstrates that they really understand the role their brand can play when it comes to social interaction, as this application positions them as a useful resource that will have continued relevance.”



About AdaptiveLab
AdaptiveLab is a London-based creative technology company. The company designs innovative online products and services (that it launches under its own name and creates tailor-made) for clients such as ASOS.com and YouGov Plc. http://www.adaptivelab.co.uk
http://www.twitter.com/adaptive_lab

About ASOS.com
Established in June 2000, ASOS.com is the UK's largest independent online fashion and beauty retailer with over 35,000 products and 1500 new lines added each week. Aimed primarily at fashionably aware 16-34 year olds, the site attracts over 6.9million unique visitors per month and has in excess of 2.9million registered users. http://www.asos.com http://www.twitter.com/asos http://www.asosfollowsfashion.com

For further information, images and samples please contact:

Amy Davies
asos.com
Greater London House
Hampstead Road
London
NW1 7FB

+44 (0)20 7836 1284
press@asos.com
http://www.asos.com


Submitted by:
John Wood
+44 (0)777 152 0001
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Nikon Press Photographer Makes History with First Ever Photographic Workshop Held inside the House of Lords

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The House of Lords opens its doors to Mike Maloney, OBE and a group of amateur photographers – the first time ever for such an event

London, United Kingdom - Britain’s most decorated press photographer, Mike Maloney, OBE made history when he was given permission to take a group of amateur photographers on a two-hour shoot in the Great Chamber of the House of Lords on Saturday 13th February 2010.

The first group of photographers to shoot inside the House of Lords!

This unique event was sponsored by the world famous London-based Nikon-only shop Grays of Westminster and hosted by Britain’s highest decorated press photographer, Mike Maloney, with the permission of Black Rod - a senior officer in the House of Lords, responsible for security, controlling access to and maintaining order within the House and its precincts.

The photographers attending competed to win a Nikon D300s camera worth £1,600 – to be awarded to the attendee who takes the best shot of the day, and the opportunity for the top images to be used by the House of Lords Works of Art Committee.

Gray Levett, Mike Maloney, the Yeoman Usher and Uri Zakay

The attendees submitted three of their favourite photographs and the judges, led by Mike Maloney - who were looking for those which displayed originality and which visualised a unique perspective, making their images stand out from the rest – then chose the winners:
  1. Andrew Downes
  2. David Blundell
  3. Diana Church
  4. Michael Curtis
  5. Susan Forester
The proceedings of the day came to a conclusion with a 3-course dinner at Elena's Etoile Restaurant in Charlotte Street, London where there was a presentation of the winning images and awards which included a Nikon D300s for the winner, kindly donated by Nikon UK.

The winning photo by Andrew Downes

“To have been invited to work with Mike Maloney on this very special photographic occasion at the House of Lords was indeed an extraordinary honour during this, our 25th Anniversary Year,” said Gray Levett, founder of Grays of Westminster.

Mike Maloney also commented on the event: “This was an historic moment in photography. It had never happened before and it is unlikely that it will ever happen again.”

Over the years, Grays of Westminster has organized a number of similarly unique events and photo shoots including a 2-week tour of Japan with a visit to the Nikon factory, and a trip to Nikon Thailand and Angkor Wat in Cambodia. Grays of Westminster is currently celebrating its twenty-fifth year of business.

Mike Maloney has won over 100 major photographic awards and is the only “Fleet Street” photographer to have been awarded the OBE for services to photojournalism. Three times-voted Press Photographer of the year, he was Chief Photographer for Mirror Group Newspapers before turning freelance in 2002. He also has numerous Royal tours to his credit, as well as photographing world leaders like Clinton, Reagan, Gorbachev and Yeltsin with resulting invitations to dine at both The White House and the Kremlin.

A report on the workshop that includes photos of the event plus the winning shots can be seen in the Grays of Westminster blog here:
http://graysofwestminster.blogspot.com/2010/02/house-of-lords-photographic-shoot-with.html

About Grays of Westminster
The legendary award-winning Grays of Westminster, currently celebrating its twenty-fifth year, is a charming period shop, specialising exclusively in Nikon. It offers what is probably the widest range of new and second-hand Nikon in the world. It is situated in a quiet location in central London and offers a fast and reliable mail-order service on any Nikon item - available to all world-wide destinations. Tax free shopping to non-European Community residents is also available.

For more information, please contact:

Gray Levett
Grays of Westminster Exclusively…Nikon
40 Churton Street
Pimlico
London
SW1V 2LP

Main: 0207 828 4925
Fax: 0207 976 5783
E-mail: info@graysofwestminster.co.uk
Web: http://www.graysofwestminster.co.uk
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