Brownbook and Friday-Ad Launch Turnkey Local Video Ads Package

High quality professional video ads for small businesses, produced then extensively marketed online – from concept to completion in only 48 hours, at well below the traditional expected price

United Kingdom – Brownbook.net and Friday-Ad, today, launch one of the most exciting and powerful marketing tools ever for small to medium sized businesses; their Local Video Ads service – super-charged video advertising that gets results.

The Brownbook and Friday-Ad-produced
Sussex Angling Supplies’ Local Video Ad

This new service will enable businesses to catapult their online presence virtually overnight, using the immense power of video, as well as greatly improve the ranking, search engine marketing and search engine optimization of their site.

For companies wanting increased online visibility, to attract new customers and acquire the consequent increased sales, this unique new service is one of the fastest, most powerful and best value-for-money internet marketing or web promotion methods available anywhere.

“Our new Local Video Ads product massively undercuts the traditional price for such a service and goes much much further – offering the complete package from story-boarding to filming, editing, production and even includes extensive targeted online marketing of the video. We do not contract outside companies for any step of the process; the entire service is carried out in-house by our own staff,” explains Dave Ingram, CEO of Brownbook.

“It’s a complete streamlined end-to-end turnkey service that is simple - with absolutely everything taken care of for the client - and fast too, with a turnaround time of only 48 hours,” Ingram adds.

Here are some reasons why using online video is such a powerful method of advertising for small to medium sized businesses today:

• Video ads increase response advertising rates by five to nine times, with twice the conversion rate
• The second largest search engine, after Google, is YouTube which means it even beats Yahoo! and MSN in terms of number of searches per month
• 15 hours of video are uploaded onto YouTube every minute
• 11 billion videos were viewed online in July 2008
• 75% of all American web users viewed online video in July 2008
• Online video achieves higher attention levels than TV today
• Today’s technology has reduced the cost of all aspects of video production and marketing, making video online advertising accessible to all
  

From only £2 per day, the service provides: advice about the video style best suited to each individual business, story-boarding, on-site filming, editing, production, hosting and placement on Brownbook and Friday-Ad, online distribution to 50 video and social web sites such as YouTube, Google Video and MySpace Video. Videos can be 30 seconds, 1 minute, 2 minutes or 3 minutes in length as required. In addition, clients also have own-use unlimited rights to their video.

Here are some examples of Brownbook and Friday-Ad-produced Local Video Ads, as well as an explanation of the service on video by Dave Ingram, CEO:
http://blog.brownbook.net/2009/04/02/video-profiles-get-more-business-fact/

About Friday-Ad
Well known for its classified ad publications, every week Friday-Ad produces 1.5 million magazines which are read by 2.5 million people. Friday-Ad is now the largest Independent publisher in the UK and its 20 websites display over 130,000 ads every day, with 350,000 visitors per week. http://www.friday-ad.co.uk

About Brownbook
Brownbook is the free global online business directory that anyone can edit. Business owners claim their listing to optimize it, get alerts and customize it with photos, videos, logos, widgets, and any additional information. Brownbook, which offers a unique business model that rewards contributors with a lifetime share of revenue, was launched in the UK in May 2008 with 2.2 million UK businesses listed. It expanded to USA, Australia and Canada in July 2008 with an additional 25 million records. It now lists 27 million businesses in 240 countries, is currently receiving 650,000 monthly visitors with a 40% growth rate and is available on the web at http://www.brownbook.net and on the mobile web at http://m.brownbook.net.

For more information, please contact:

Marc Lyne, Co-Founder
Brownbook.net
London Road
Sayers Common
West Sussex
BN6 9HS
United Kingdom
+44 (0)208 1235 466
marc[AT]brownbook[DOT]net
http://www.brownbook.net

Brownbook and Friday-Ad Launch Turnkey Local Video Ads Package

Brownbook.net’s New Listing Customization Features Further Widen Gap with Traditional Online Directories

For the first time, businesses can differentiate themselves from every other listing in the directory as Brownbook.net releases its suite of advanced yet easy-to-use business listing customization tools

Florida, USA / London, United Kingdom / Montreal, Canada: The free global online directory that anyone can edit, Brownbook.net, released today cutting edge new features that allow businesses, for the first time ever, to fully customize the way their business listings appear on screen.

Brownbook.net was already the first directory to move away from traditional ‘pigeon hole’ categorization in favor of tags (keywords) alone. Now, with its full listing customization offering, it has entered a class of its own within the online directory and local search arenas.

The new customization tools have been included as part of the enhanced listing fee – costing a negligible £11 or $22 per year.

“At last, all business listings don’t have to look the same!” says Marc Lyne, COO of Brownbook.net. “With Brownbook.net, through the use of rich media - like videos, images (such as your company logo), text descriptions and even embedded widgets in your listing - you can easily show the individuality and uniqueness of your business and make it stand out, helping to convert prospects into customers. You can even drag and drop page elements to change the layout of your listing to create the look and feel you want it to have, and the inbuilt wysiwyg text editor allows a choice of fonts, sizes, colours, and table layouts. All this for a negligible cost! Other directories can charge hundreds of dollars a year for nothing more than a sterile box listing that looks identical to everyone else’s with a fraction of the functionality that Brownbook offers.”

Marc Lyne, COO of Brownbook.net

A video demonstration, by Marc, of how to use Brownbook's new customization features can be seen here:

Brownbook’s new customization features allow users to:

• drag and drop page elements to change the layout of their page
• add photos, videos, logos, marketing information and more
• add external widgets, such as news feeds or a “MeeboMe” messenger widget that enables users to respond in real-time to sales enquiries
• re-use Brownbook features (like the listing’s Map or Reviews) as “Bidgets” (Business Widgets) elsewhere, such as on their own website or blog

Examples of a customized page that includes a full complement of both rich media and widgets:
http://www.brownbook.net/business/186/nauteriors-fitted-bed-linen-for-boats.
http://www.brownbook.net/business/31008544/sjk-products-ltd

Example of a blog that is re-using Brownbook Bidgets (Map and the Reviews Bidgets):
http://miracledrywash.blogspot.com.

“The release of Brownbook’s customization features gives users an extremely powerful new marketing tool, all for a negligible annual fee, introducing a new era for the online directory business,” concludes Marc.

What the analysts are saying about Brownbook.net

• Wikinomics – The co-author’s take on Brownbook’s user earnings, helping people earn and make money from home by doing what comes naturally http://www.wikinomics.com/blog/index.php/2008/10/30/wikinomics-in-action-brownbooknet-gets-prosumers-invested-for-life/
• Kelsey Group - The yellow pages industry’s most influential analyst firm discusses how Brownbook.net is doing things very differently to the traditional directory model http://blog.kelseygroup.com/index.php/2008/07/31/brownbook-following-different-path-to-iyp-success/
• InfoCommerce - Is Brown the new Yellow? Discusses how Brownbook.net is providing businesses with a unique rich marketing opportunity whilst simultaneously challenging the traditional directory companies http://www.infocommercegroup.com/blog/2008/02/is-brown-new-yellow.html
• Intruders.TV - Brownbook CEO Dave Ingram sharing his vision of the future of local business directories that are powered by low cost web solutions vs. traditional high cost telemarketing http://uk.intruders.tv/Dave-Ingram-of-brownbook-net-the-open-business-directory_a447.html
  

About Brownbook.net
Founded in 2008, Brownbook.net is the world’s largest user-contributed keyword-based (rather than category-based) local business directory, with over 27 million businesses already listed in 230 countries. Any business is entitled to a free listing that includes their business name, address, contact telephone numbers, e-mail, website, VoIP, Instant Messenger and tags. Businesses can choose to pay a small annual fee (£11 or $22) to enhance their listing allowing the addition of photos, videos, widgets, detailed marketing information, and full customization, as well as priority in search results. Built upon the foundations of wiki-principles and collaborative production, transparency and openness between users, low- or no-cost services for businesses, totally self-service processes, and rewarding users, Brownbook.net aims to be THE global business directory.
http://www.brownbook.net
http://blog.brownbook.net
http://blog.brownbook.net/press

For more information, please contact:

Sarah Warren
Brownbook.net
Brownbook Limited
London Road
Sayers Common
West Sussex
BH6 9HS

+44 (0)208 1235 466
sarah@brownbook.net
http://www.brownbook.net

Brownbook.net’s New Listing Customization Features Further Widen Gap with Traditional Online Directories

WorldWidePR.net is New Name for Online PR and Promotion Firm

Formerly UpTone PR, WorldWidePR.net is one of the first companies to be hosted on ShareNow.com

East Grinstead, West Sussex, UK: The online PR, promotion and marketing firm, UpTone PR, established in 2000, has changed its name to WorldWidePR.net and has hosted its new website on the new social network and file-sharing site, ShareNow.com

“We felt that WorldWidePR.net was a little more self-explanatory as to the services we actually offer,” said Michael Kennard, newly appointed partner in the firm. “We’ve also decided to take advantage of ShareNow.com and host the site there because of its ease of use and because we thought it was a good idea to be part of a larger online community, and so give even more online exposure to our clients.”

John Wood, founder

John Wood, founder of WorldWidePR.net, which sends press releases to a range of online PR sites and online bookmarking or news aggregation sites on behalf of its clients, is pleased with the length of time his firm has been operating. “Eight years in business and going strong is quite an achievement for an online firm in today’s economic climate,” says John. Now, with the appointment of Michael Kennard, WorldWidePR.net is poised for growth.

About WorldWidePR.net
WorldWidePR.net sends press releases to a range of online PR sites and online bookmarking or news aggregation sites on behalf of its clients, on an outsourcing basis. Its services include press release writing, press release search engine optimization, and general online promotion in the form of blogging and commenting. Clients include print control software company Software Shelf International, Inc., the online clothing store asos.com , the waterless carwash company Miracle Drywash , and mobile technology company The Media Power Group, Inc.

For more information, please contact:

Michael Kennard
WorldWidePR.net
197 Garden Wood Road
East Grinstead
West Sussex
RH19 1SH

+44 (0)7702 343596
pr@worldwidepr.net
http://www.worldwidepr.net/

WorldWidePR.net is New Name for Online PR and Promotion Firm