Men’s OUTLET lands at ASOS.com as Women’s OUTLET celebrates 1ST Birthday

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Menswear brands McQ by Alexander McQueen, K by Karl Lagerfeld, Raf Simons for Fred Perry, Religion, Bolongaro Trevor, Ben Sherman, Yen, Blue Blood and many more now available from Outlet, the ASOS.com shopping platform with its own look and feel.

Raf Simons for Fred Perry £225 (RRP £155)

London - ASOS.com menswear is pleased to announce the launch of Outlet, a new facet of the ASOS platform, offering big name brands at heavily discounted rates. The launch coincides with the first birthday of the Outlet site for women this month, September 2009.

Kuyichi £48 (RRP £120)

The Outlet offer is distinct and separate from the main ASOS.com shopping platform with its own look, feel and logo. Over forty brands are available providing a diverse mix of modern menswear. International designers are well represented and include McQ by Alexander McQueen, K by Karl Lagerfeld and Raf Simons for Fred Perry. Denim and casualwear brands include UK design favourites, Religion, Bolongaro Trevor and Ben Sherman through to more cult labels such as Japanese denim experts, Yen and maverick casual brand, Blue Blood.

Farhi £68 (RRP £169)

Over 150 designer labels and high street brands are available on the womenswear Outlet site with new brands launching for September including Markus Lupfer, Antik Batik, Disney Couture and K by Karl Lagerfeld. These brands join the already impressive line-up of clothing and accessory designer labels available including Twenty8Twelve, Sara Berman, Georgina Goodman, Kenneth Jay Lane and Monica Vinader.

Mc Q by Alexander McQueen £280 (RRP £700)

Rob Bready, Product and Trading Director at ASOS.com said, “After the extremely successful launch of Outlet for women, the time was perfect to extend this offer to men. This section of ASOS.com works in much the same way as designer sample sales, offering selected product, often in limited quantities, with phenomenal discounts.”

Twenty8Twelve £142 (RRP £375)

Notes to Editors

Outlet sits as part of ASOS.com and all product is bought specifically, with no ASOS.com clearance or sale items transferred over. The Outlet offer is replenished throughout the season. Outlet products are discounted up to 70% of the RRP. http://www.asos.com/red/

Markus Lupfer £110 (RRP £199)

About ASOS.com

Established in June 2000, ASOS.com is the UK's largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available and 1000 new lines added each week, ASOS.com is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 5.4 million unique visitors a month and has 2.4 million registered users. http://www.asos.com

Sara Berman £148 (RRP £299)

For further information, please contact:

Amy Davies
asos.com
Greater London House
Hampstead Road
London
NW1 7FB
0207 836 1284
press@asos.com
http://www.asos.com
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Men’s OUTLET lands at ASOS.com as Women’s OUTLET celebrates 1ST Birthday

ASOS.com & LCF LTD 100 Collection Launches 1pm 3 July 2009

LTD 100 - Winning designers announced

London: ASOS.com is giving fashion lovers the chance to snap up a piece of design history when it launches its LTD 100 collection – an exclusive collection of 100 original one-off designs by students from London College of Fashion. The LTD 100 collection launches on Friday 3 July at 1pm on ASOS.com with students receiving full profits from the sales of their designs.

This is the third year that leading online fashion e-tailer ASOS.com has joined forces with London College of Fashion (LCF) to celebrate and nurture the talents of the UK’s hottest young designers.

Housed and showcased in an online gallery, the LTD 100 collection was judged by a high-profile panel of fashion experts including designer Markus Lupfer, Susie Lau of Style Bubble.com fame and menswear designer Tim Soar.

As well as choosing the final 100 pieces for inclusion in the LTD 100 collection, the panel also had the tough task of selecting three main winners, one womenswear, one menswear and one accessory designer, who will go on to receive a highly coveted placement with the ASOS.com design team. From this shortlist, one overall winner was also chosen to receive an all-expenses paid inspirational trip to one of the fashion capitals with the ASOS.com design team.

LTD 100 Womenswear winner - Tian Wang

LTD 100 Menswear winner - Hwa Kim

LTD 100 Accessory winner - Rachel Esswood

Winner of the LTD 100 womenswear prize has been awarded to Tian Wang whose digital print jacket wowed the judges with its eye-catching, futuristic design. Her design impressed the judges so much that she went on to be crowned the overall LTD 100 winner.

Commenting on her design, Robert Bready, ASOS.com’s Product and Trading Director and one of the LTD 100 judges, said: “This design celebrates the marriage of fashion and technology, which is very much what ASOS is about. The judges’ decision was unanimous and it was clear that Tian has a commercial eye, producing eye-catching pieces that she has already successfully sold.”

LTD 100 menswear winner Hwa Kim won the judges over with her drop shoulder short sleeve coat which came from a collection of pieces with interesting silhouettes. Robert Bready said: “Overall the menswear submissions were beautifully finished. However, this piece was well constructed using great fabrics with the judges feeling the designer had produced a collection of very wearable, interesting designs.”

Rachel Esswood, winner of the LTD 100 accessories award impressed the judges with her amazing, oversized hand knitted scarf. Robert Bready said: “This bold statement piece caught our eye from the start. It’s a simple idea, very well executed and beautifully crafted.”

The winning pieces will be available as part of the LTD 100 collection which goes on sale at http://www.asos.com at 1pm on 3 July 2009.

Last year, the LTD 100 judging panel line-up included Henry Holland and model Ben Grimes with the entire collection selling out in an impressive 2 minutes.

Robert Bready, Product and Trading Director, asos.com said: “This is the third year of our partnership with LCF and the second year of LTD 100 and we are thrilled once again to be able to lend our support to up and coming design talent and to give fashion’s future stars a vital leg up in the industry.”

Colin Renfrew, Dean of the School of Design and Technology at London College of Fashion, said: “It’s hugely important to support young designers in this country. We produce some of the best designers in the world and through this partnership with ASOS.com we are able to help develop fashion students for their future design careers.”

LTD 100 Womenswear & Overall winner:
Tian Wang, Sleeve Detail Digital Print Jacket, £250

LTD 100 Menswear winner:
Hwa Kim, Sleeveless Drop Shoulder Jacket, £300

LTD 100 Accessories winner:
Rachel Esswood, Oversized Hand Knitted Scarf, £150

About ASOS.com
Established in June 2000, ASOS.com is the UK's largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available and 1000 new lines added each week, ASOS.com is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 5.3 million unique visitors a month and has 2.5 million registered users.

For more information, please contact:

Amy Davies
asos.com
Greater London House
Hampstead Road
London
NW1 7FB

0207 836 1284
press@asos.com
http://www.asos.com

Submitted by: WorldWidePR.net
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ASOS.com & LCF LTD 100 Collection Launches 1pm 3 July 2009

ASOS Unveils its Spring/Summer 2009 Menswear Collection

For S/S 09, the ASOS menswear design team has been looking towards the two strongest over-riding influences of the moment – PREPPY and PSYCHEDELIA.

London, United Kingdom: The online fashion store, ASOS.com, today revealed its menswear collection for spring and summer of 2009 at a central London location to UK and international media.

Preppy Tec

Psych Out

Ian Bryder, Head of Menswear Design, asos.com, comments, “For our Preppy trend – which we’ve christened ‘Preppy Tec’ – we’re presenting a sharp, contemporary take on the classic American Ivy League look but with a softer, more colourful palette, influenced by the Italian Paninaro scooter gangs that influenced terrace fashions of the 80’s and 90’s.

“Classic men’s casualwear pieces from button-down shirts and chinos to sweatshirts and nylon technical jackets are given modern makeovers to create a highly wearable, yet very on-trend look.

“The current psychedelic influence of bands such as festival favourites MGMT, shows itself in our other trend - which we’re calling ‘Psych Out’. Hippy-era cultural references and ethnic accessories from full-moon party holidays clash with the more streetwise west coast surf dropout style of our other favourite band of the moment, Iglu and Hartley.”

Festival season essentials and summer holiday favourites such as denim shorts, printed vests, hoodies and cargos are updated into patchwork-checked fabrics and dip-dyed finishes for that ‘hanging out in Venice Beach’ look with full-on tie-dyed pieces for the most brave out there.

Collegiate takes a new direction, fusing the classic all-American preppy look with urban sportswear influences to create a sharper, more contemporary feel. 'Ivy League' shirts and college sweats are updated with fresh re-worked and de-constructed graphics whilst styling them with technical jackets, slim chinos and formal shorts, offering a modern twist to a classic look.

Preppy Tec

Fusing casual and formal elements, this collection draws inspiration from an eclectic mix of influences from the soul boys of the Style Council era to 'Paninaro' subculture references. The dominant candy-bright palette is updated with a sleek background set against grey sportswear and neutral chino-style trousers.

Key pieces include lightweight nylon hooded jackets, flat fronted formal shorts and button-down shirts. Accessories are paramount to this look with Wayfarer style sunglasses, Italian tassle loafers and the raffia trilby, all working together to create this silhouette.

A fusion of social influences, Psych Out combines 1980's California surf culture with the techno hippy festival scene to create a bold new way of dressing. Not for the faint-hearted, this trend offers escapism in the form of psychedelia, tie-dye, dip-dye and vintage bold brights.

Psych Out

This story embodies youth culture with techno hippy festival influences. Shorts are key to this trend and are offered in patchwork, bold coloured checks and loud printed beach and board styles. The palette is softened with the introduction of washed brights adding a mature and vintage feel to this statement trend. Cut and sew detailing adds interest to jersey and outerwear pieces alike.

Top-to-toe accessories are fundamental to the overall look; colour block and printed plimsoles, ethnic style headbands and bandanas work together with embroidered and leather bracelets and belts to complete the look.

About asos.com
Launched in 2000, asos.com is firmly established as the UK’s leading online fashion store. asos.com offers an extensive range of own-brand women’s and men’s fashion, designer labels, lifestyle accessories and cult beauty brands. asos.com is the second most visited on-line clothing store in the UK attracting over one million visitors per week, and has received numerous awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of the Year 2007, to name a few. http://www.asos.com

For more information, images and samples, please contact:
Rob Davies
asos.com
Greater London House
Hampstead Road
London
NW1 7FD

020 7756 1027
press@asos.com
http://www.asos.com

ASOS Unveils its Spring/Summer 2009 Menswear Collection

asos.com Enlists Experts To Create Limited Edition Products For Sale.

Rare or hard-to-find denim, vinyl, trainers and sunglasses to form part of asos.com ’s innovative ‘Untitled’ initiative.

London: ‘Untitled’ is the innovative new menswear project initiated by online retailer asos.com. Developed from the idea that limited edition products captivate men, ‘Untitled’ invites experts in denim, vinyl, trainers, sunglasses and new designers, to collate, and then offer to asos.com, a series of rare, hard-to-find or limited edition products for sale. The project propels menswear forward on asos.com and highlights some of the current creativity in men’s fashion and lifestyle products.

Denim expert Neil Christopher was eager to offer his services to asos.com. As a denim addict, Christopher has traveled America sourcing denim for hip stores in New York and Japan. Having worked for denim giants Boxfresh, Carhartt, North Sails and Levi’s, he now develops garments for radical denim brand Kato. For ‘Untitled’, Christopher has hand-selected exclusive Kato pieces especially for the collection and all are offered numbered and in small quantities.

Kato 5-pocket jeans: £240

Limited edition sunglasses always cause limited edition envy, so asos.com invited expert Fraser Laing to offer his vision for the project. Archiv, Laing’s company was set up in 1997 to sell exclusive vintage eyewear. As Laing explains, “Since then there have been two main rules in pursuit of that goal. One; always keep eyewear which is emblematic of Arckiv’s style, and two; never sell anything which isn’t well designed or well made.” For the ‘Untitled’ project, Laing has selected contemporary limited edition styles along with vintage frames such as the 5317, which was worn by iconic jazz musician Herbie Hancock in1986.

Vintage Carrera sunglasses: £95-£450

Rare vinyl has become something of a style status symbol and vinyl authority Jim Henderson threw his support behind the ‘Untitled’ idea. Owner of the world’s largest independent record store Amoeba, Henderson offers music lovers every kind of music from the top 40, to the best in underground rock, hip-hop, soul, electronic, new and classic jazz, from his stores in San Francisco and Hollywood. “As with our amoeba stores and amoeba.com,” explains Jim Henderson, “asos represents a local and global culture with style, drawing from, but not flaunting, its expertise. This particular project is introducing its users to new concepts and ideas, bringing an awareness of others who strive for expertise in their fields.” Amoeba’s leading vinyl-buying expert, Rick Frystak, selected the records for the project, choosing rare vinyl albums from multiple eras, genres and styles.

“Some Girls” vinyl by the Rolling Stones: £10

London-based fashion writer and author of ‘Modern Menswear’, Hywel Davies approached new international menswear designers, and commissioned them to design limited edition garments especially for the 'Untitled' project. Swedish Patrik Soderstam, a graduate from Central Saint Martins, who describes himself as a clothes maker and multi-talent, has designed 5 different limited edition graphic t-shirts which are both bold and dynamic. Berlin-based Carola Euler offers a grey pleat front sweatshirt combining her utilitarian design approach for this project. Another Berlin designer, Frank Leder has handmade wool scarves and combined his obsession with historical Germany but applying vintage enamel badges. London-based Jean-Pierre Braganza contrasts with expertly cut patterns that emphasise the human figure and offer unexpected detailing – he offers low crotch, slim leg black wool trousers with leather panel detail for this project. Deryck Walker completes the group with his new take on the white shirt, utilising his intricate pattern cutting and attention to detail.

Patrik Soderstam t-shirt: £50

On-line trainer store Crooked Tongues has been selling hard-to-find trainers since 2000, and was enlisted to attract all trainer geeks. Highlights of their selection include the Adidas 35th Superstar, which was the culmination of the celebrations surrounding 35 years of the Shelltoe. As Charlie Morgan from Crooked Tongue explains, “It's an iconic design that's timeless and needs little introduction, but as the final release of 35, only a tiny run was released to friends of Adidas. The materials and packaging are incredible, and while few pieces maintain their original appeal, these are still something of a benchmark in how you present a premium, rare release.”

Nike SB “What The Dunk” trainers £750

asos.com is going to radical measures to offer directional and exclusive products for their customers. The project confirms asos.com menswear as a trend-setting and opinion-forming brand, offering exciting and cool products to their style-savvy shoppers. The Untitled collections launch on 16th October, but act quickly, as product is, of course, strictly limited edition.

About asos.com
asos.com is the UK’s largest online fashion and beauty store, attracting over one million visitors a week. With over 9,000 products available and 500 new lines added each week, asos.com is the online shopping destination. Since launching in June 2000, asos.com has won numerous awards including ‘Retail Week Online Retailer of the Year’ 2007 & 2008, ‘Cosmopolitan Retailer of the Year 2008’ and ‘In Style Best Online Shop 2008’.

For further information, images and samples please contact:

Rob Davies
asos.com
2nd floor, Greater London House
Hampstead Rd
London
NW1 7FD

020 7756 1027
press@asos.com
http://www.asos.com

asos.com Enlists Experts To Create Limited Edition Products For Sale.