Men’s OUTLET lands at ASOS.com as Women’s OUTLET celebrates 1ST Birthday

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Menswear brands McQ by Alexander McQueen, K by Karl Lagerfeld, Raf Simons for Fred Perry, Religion, Bolongaro Trevor, Ben Sherman, Yen, Blue Blood and many more now available from Outlet, the ASOS.com shopping platform with its own look and feel.

Raf Simons for Fred Perry £225 (RRP £155)

London - ASOS.com menswear is pleased to announce the launch of Outlet, a new facet of the ASOS platform, offering big name brands at heavily discounted rates. The launch coincides with the first birthday of the Outlet site for women this month, September 2009.

Kuyichi £48 (RRP £120)

The Outlet offer is distinct and separate from the main ASOS.com shopping platform with its own look, feel and logo. Over forty brands are available providing a diverse mix of modern menswear. International designers are well represented and include McQ by Alexander McQueen, K by Karl Lagerfeld and Raf Simons for Fred Perry. Denim and casualwear brands include UK design favourites, Religion, Bolongaro Trevor and Ben Sherman through to more cult labels such as Japanese denim experts, Yen and maverick casual brand, Blue Blood.

Farhi £68 (RRP £169)

Over 150 designer labels and high street brands are available on the womenswear Outlet site with new brands launching for September including Markus Lupfer, Antik Batik, Disney Couture and K by Karl Lagerfeld. These brands join the already impressive line-up of clothing and accessory designer labels available including Twenty8Twelve, Sara Berman, Georgina Goodman, Kenneth Jay Lane and Monica Vinader.

Mc Q by Alexander McQueen £280 (RRP £700)

Rob Bready, Product and Trading Director at ASOS.com said, “After the extremely successful launch of Outlet for women, the time was perfect to extend this offer to men. This section of ASOS.com works in much the same way as designer sample sales, offering selected product, often in limited quantities, with phenomenal discounts.”

Twenty8Twelve £142 (RRP £375)

Notes to Editors

Outlet sits as part of ASOS.com and all product is bought specifically, with no ASOS.com clearance or sale items transferred over. The Outlet offer is replenished throughout the season. Outlet products are discounted up to 70% of the RRP. http://www.asos.com/red/

Markus Lupfer £110 (RRP £199)

About ASOS.com

Established in June 2000, ASOS.com is the UK's largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available and 1000 new lines added each week, ASOS.com is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 5.4 million unique visitors a month and has 2.4 million registered users. http://www.asos.com

Sara Berman £148 (RRP £299)

For further information, please contact:

Amy Davies
asos.com
Greater London House
Hampstead Road
London
NW1 7FB
0207 836 1284
press@asos.com
http://www.asos.com
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Men’s OUTLET lands at ASOS.com as Women’s OUTLET celebrates 1ST Birthday

ASOS.com Launches Model Search to Find the Female Star of New Denim Range

. Winning model will star in the launch of the new ASOS denim range and be awarded a modeling contract with a leading agency

London: ASOS.com has launched its first model search, in association with Leni's Model Management and Make-up artist Jemma Kidd.

The winner will be awarded an amazing opportunity to start her career as a professional model, receiving a contract with Leni's Model Management, London's new ethical agency. She will also star in the ASOS.com magazine to promote the launch of the new denim range.

The competition will be judged by a number of high profile experts, including International make-up artist Jemma Kidd, founder of Leni’s model management, Eleni Renton and ASOS.com denim buyer, Rachel Morgans. A shortlist of hopefuls will meet the panel in London in mid-September 2009, and the result will be announced shortly after.

The competition is open to females between the ages of 18 and 28. Aspiring models can apply online through the official ASOS.com facebook page by 4th September 2009. The search is being promoted through new media, including the ASOS site and customer newsletters, Facebook, BEBO and MySpace so that it will reach previously untapped sources of talent.

ASOS bleached jeans, from ASOS.com’s A/W 2009 Denim Range

ASOS Pyramid stud jeans, from ASOS.com’s A/W 2009 Denim Range

Rachel Morgans, Denim Buyer, ASOS.com said: “If you’re a denim addict and would love to star in the launch of our new range, appear in the ASOS magazine and win a modeling contract with a leading agency then we want to hear from you!”

Eleni Renton, Director of Leni’s Model Management, said: "We're delighted to be collaborating with ASOS on this competition. Our agency is founded on having no size zero models and in this search we're not looking for super skinny girls, but a girl that can wear all the different styles of denim and look shapely and healthy in each and every one."

About Leni’s Model Management

Leni's Model Management (formerly Quintessentially Models) is a boutique ethical model agency in London, that is devoted to looking after their models by keeping them healthy and developing long lasting relations with both their models and their clients.

About ASOS.com

Established in June 2000, ASOS.com is the UK's largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available and 1000 new lines added each week, ASOS.com is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 5.4 million unique visitors a month and has 2.4 million registered users. http://www.asos.com

For more information, please contact:

Amy Davies

asos.com

Greater London House
Hampstead Road
London
NW1 7FB

0207 836 1284

press@asos.com
http://www.asos.com

Submitted by: WorldWidePR.net

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ASOS.com Launches Model Search to Find the Female Star of New Denim Range

asos.com Enlists Experts To Create Limited Edition Products For Sale.

Rare or hard-to-find denim, vinyl, trainers and sunglasses to form part of asos.com ’s innovative ‘Untitled’ initiative.

London: ‘Untitled’ is the innovative new menswear project initiated by online retailer asos.com. Developed from the idea that limited edition products captivate men, ‘Untitled’ invites experts in denim, vinyl, trainers, sunglasses and new designers, to collate, and then offer to asos.com, a series of rare, hard-to-find or limited edition products for sale. The project propels menswear forward on asos.com and highlights some of the current creativity in men’s fashion and lifestyle products.

Denim expert Neil Christopher was eager to offer his services to asos.com. As a denim addict, Christopher has traveled America sourcing denim for hip stores in New York and Japan. Having worked for denim giants Boxfresh, Carhartt, North Sails and Levi’s, he now develops garments for radical denim brand Kato. For ‘Untitled’, Christopher has hand-selected exclusive Kato pieces especially for the collection and all are offered numbered and in small quantities.

Kato 5-pocket jeans: £240

Limited edition sunglasses always cause limited edition envy, so asos.com invited expert Fraser Laing to offer his vision for the project. Archiv, Laing’s company was set up in 1997 to sell exclusive vintage eyewear. As Laing explains, “Since then there have been two main rules in pursuit of that goal. One; always keep eyewear which is emblematic of Arckiv’s style, and two; never sell anything which isn’t well designed or well made.” For the ‘Untitled’ project, Laing has selected contemporary limited edition styles along with vintage frames such as the 5317, which was worn by iconic jazz musician Herbie Hancock in1986.

Vintage Carrera sunglasses: £95-£450

Rare vinyl has become something of a style status symbol and vinyl authority Jim Henderson threw his support behind the ‘Untitled’ idea. Owner of the world’s largest independent record store Amoeba, Henderson offers music lovers every kind of music from the top 40, to the best in underground rock, hip-hop, soul, electronic, new and classic jazz, from his stores in San Francisco and Hollywood. “As with our amoeba stores and amoeba.com,” explains Jim Henderson, “asos represents a local and global culture with style, drawing from, but not flaunting, its expertise. This particular project is introducing its users to new concepts and ideas, bringing an awareness of others who strive for expertise in their fields.” Amoeba’s leading vinyl-buying expert, Rick Frystak, selected the records for the project, choosing rare vinyl albums from multiple eras, genres and styles.

“Some Girls” vinyl by the Rolling Stones: £10

London-based fashion writer and author of ‘Modern Menswear’, Hywel Davies approached new international menswear designers, and commissioned them to design limited edition garments especially for the 'Untitled' project. Swedish Patrik Soderstam, a graduate from Central Saint Martins, who describes himself as a clothes maker and multi-talent, has designed 5 different limited edition graphic t-shirts which are both bold and dynamic. Berlin-based Carola Euler offers a grey pleat front sweatshirt combining her utilitarian design approach for this project. Another Berlin designer, Frank Leder has handmade wool scarves and combined his obsession with historical Germany but applying vintage enamel badges. London-based Jean-Pierre Braganza contrasts with expertly cut patterns that emphasise the human figure and offer unexpected detailing – he offers low crotch, slim leg black wool trousers with leather panel detail for this project. Deryck Walker completes the group with his new take on the white shirt, utilising his intricate pattern cutting and attention to detail.

Patrik Soderstam t-shirt: £50

On-line trainer store Crooked Tongues has been selling hard-to-find trainers since 2000, and was enlisted to attract all trainer geeks. Highlights of their selection include the Adidas 35th Superstar, which was the culmination of the celebrations surrounding 35 years of the Shelltoe. As Charlie Morgan from Crooked Tongue explains, “It's an iconic design that's timeless and needs little introduction, but as the final release of 35, only a tiny run was released to friends of Adidas. The materials and packaging are incredible, and while few pieces maintain their original appeal, these are still something of a benchmark in how you present a premium, rare release.”

Nike SB “What The Dunk” trainers £750

asos.com is going to radical measures to offer directional and exclusive products for their customers. The project confirms asos.com menswear as a trend-setting and opinion-forming brand, offering exciting and cool products to their style-savvy shoppers. The Untitled collections launch on 16th October, but act quickly, as product is, of course, strictly limited edition.

About asos.com
asos.com is the UK’s largest online fashion and beauty store, attracting over one million visitors a week. With over 9,000 products available and 500 new lines added each week, asos.com is the online shopping destination. Since launching in June 2000, asos.com has won numerous awards including ‘Retail Week Online Retailer of the Year’ 2007 & 2008, ‘Cosmopolitan Retailer of the Year 2008’ and ‘In Style Best Online Shop 2008’.

For further information, images and samples please contact:

Rob Davies
asos.com
2nd floor, Greater London House
Hampstead Rd
London
NW1 7FD

020 7756 1027
press@asos.com
http://www.asos.com

asos.com Enlists Experts To Create Limited Edition Products For Sale.