Zakee Launches Exclusive Capsule Collection for asos.com

Designer Zakee Shariff’s “Zakee for asos” collection designed exclusively for asos. New designer collaborations proving a great success.

London: Zakee Shariff, the London-based artist and designer is collaborating with asos.com to produce an 11-piece capsule collection named “Zakee for asos”.

Launching at the end of September 2008, the collection taps into Zakee’s signature handwriting of illustrative expertise, craft-like embroidery and lo-fi graphic grace, making the collection instantly recognisable.

Red Tiger Stripe Jersey Dress

"I'm so excited to be working in collaboration with asos to produce a capsule collection. I have used my prints and motifs and transferred them to ultra feminine and fun designs,” says Zakee Shariff.

Satin Bright Tiger Print Kimono Dress

Users of asos.com can choose from a fabulous array of dress silhouettes and prints, across a variety of colourways. “Farida” mixes mini heart prints with a button front princess collar to create dreamy fashion delicacies, whilst “Frilly” livens up the Zakee world with striking rose prints and signature star motif. For bolder looks, Zakee’s statement rainbow darts across a tiger print tunic named “Fred”, and vivid blue animal prints appear on floaty dress “Felicity”.

Crepe Peterpan Collar Dress with Tiger Embellishment

For those dress down days, there is an adorable tiger print oversized “Fifi” tee to bring out one’s inner fashion roar! And the styles from “Frankie”, “Freddie”, “Ferdie” and “Fella” must not be forgotten. Whichever shoppers opt for, they will have an instant new-found fashion friend!

Zakee for asos - Price range: £15 to £60

http://www.asos.com/Women/A-To-Z-Of-Brands/Zakee-Shariff/Cat/pgecategory.aspx...

Notes to the Editor
Zakee Shariff set up her studio in 1993, making art and working freelance with a variety of fashion and textile-based clients. In 1996, she launched the Zakee Shariff ladies clothing collection, with a younger diffusion line called Maggie, introduced in 2001. Both brands were extremely popular, selling across the globe, and a cult following developed for Zakee’s work.

About asos.com
Launched in 2000 by Nick Robertson, asos.com is firmly established as the UK’s leading online fashion store. asos.com offers an extensive range of own brand women’s and men’s fashion, designer labels, lifestyle accessories and cult beauty brands. asos.com is the second most visited on-line clothing store in the UK attracting over 3.3 million unique visitors per month, and has received numerous awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of the Year 2007, to name a few.

For more information, please contact:

Susie Young
asos.com
Greater London House
Hampstead Road
London
NW1 7FD

0207 836 1284
press@asos.com
http://www.asos.com

Zakee Launches Exclusive Capsule Collection for asos.com

asos.com Enlists Experts To Create Limited Edition Products For Sale.

Rare or hard-to-find denim, vinyl, trainers and sunglasses to form part of asos.com ’s innovative ‘Untitled’ initiative.

London: ‘Untitled’ is the innovative new menswear project initiated by online retailer asos.com. Developed from the idea that limited edition products captivate men, ‘Untitled’ invites experts in denim, vinyl, trainers, sunglasses and new designers, to collate, and then offer to asos.com, a series of rare, hard-to-find or limited edition products for sale. The project propels menswear forward on asos.com and highlights some of the current creativity in men’s fashion and lifestyle products.

Denim expert Neil Christopher was eager to offer his services to asos.com. As a denim addict, Christopher has traveled America sourcing denim for hip stores in New York and Japan. Having worked for denim giants Boxfresh, Carhartt, North Sails and Levi’s, he now develops garments for radical denim brand Kato. For ‘Untitled’, Christopher has hand-selected exclusive Kato pieces especially for the collection and all are offered numbered and in small quantities.

Kato 5-pocket jeans: £240

Limited edition sunglasses always cause limited edition envy, so asos.com invited expert Fraser Laing to offer his vision for the project. Archiv, Laing’s company was set up in 1997 to sell exclusive vintage eyewear. As Laing explains, “Since then there have been two main rules in pursuit of that goal. One; always keep eyewear which is emblematic of Arckiv’s style, and two; never sell anything which isn’t well designed or well made.” For the ‘Untitled’ project, Laing has selected contemporary limited edition styles along with vintage frames such as the 5317, which was worn by iconic jazz musician Herbie Hancock in1986.

Vintage Carrera sunglasses: £95-£450

Rare vinyl has become something of a style status symbol and vinyl authority Jim Henderson threw his support behind the ‘Untitled’ idea. Owner of the world’s largest independent record store Amoeba, Henderson offers music lovers every kind of music from the top 40, to the best in underground rock, hip-hop, soul, electronic, new and classic jazz, from his stores in San Francisco and Hollywood. “As with our amoeba stores and amoeba.com,” explains Jim Henderson, “asos represents a local and global culture with style, drawing from, but not flaunting, its expertise. This particular project is introducing its users to new concepts and ideas, bringing an awareness of others who strive for expertise in their fields.” Amoeba’s leading vinyl-buying expert, Rick Frystak, selected the records for the project, choosing rare vinyl albums from multiple eras, genres and styles.

“Some Girls” vinyl by the Rolling Stones: £10

London-based fashion writer and author of ‘Modern Menswear’, Hywel Davies approached new international menswear designers, and commissioned them to design limited edition garments especially for the 'Untitled' project. Swedish Patrik Soderstam, a graduate from Central Saint Martins, who describes himself as a clothes maker and multi-talent, has designed 5 different limited edition graphic t-shirts which are both bold and dynamic. Berlin-based Carola Euler offers a grey pleat front sweatshirt combining her utilitarian design approach for this project. Another Berlin designer, Frank Leder has handmade wool scarves and combined his obsession with historical Germany but applying vintage enamel badges. London-based Jean-Pierre Braganza contrasts with expertly cut patterns that emphasise the human figure and offer unexpected detailing – he offers low crotch, slim leg black wool trousers with leather panel detail for this project. Deryck Walker completes the group with his new take on the white shirt, utilising his intricate pattern cutting and attention to detail.

Patrik Soderstam t-shirt: £50

On-line trainer store Crooked Tongues has been selling hard-to-find trainers since 2000, and was enlisted to attract all trainer geeks. Highlights of their selection include the Adidas 35th Superstar, which was the culmination of the celebrations surrounding 35 years of the Shelltoe. As Charlie Morgan from Crooked Tongue explains, “It's an iconic design that's timeless and needs little introduction, but as the final release of 35, only a tiny run was released to friends of Adidas. The materials and packaging are incredible, and while few pieces maintain their original appeal, these are still something of a benchmark in how you present a premium, rare release.”

Nike SB “What The Dunk” trainers £750

asos.com is going to radical measures to offer directional and exclusive products for their customers. The project confirms asos.com menswear as a trend-setting and opinion-forming brand, offering exciting and cool products to their style-savvy shoppers. The Untitled collections launch on 16th October, but act quickly, as product is, of course, strictly limited edition.

About asos.com
asos.com is the UK’s largest online fashion and beauty store, attracting over one million visitors a week. With over 9,000 products available and 500 new lines added each week, asos.com is the online shopping destination. Since launching in June 2000, asos.com has won numerous awards including ‘Retail Week Online Retailer of the Year’ 2007 & 2008, ‘Cosmopolitan Retailer of the Year 2008’ and ‘In Style Best Online Shop 2008’.

For further information, images and samples please contact:

Rob Davies
asos.com
2nd floor, Greater London House
Hampstead Rd
London
NW1 7FD

020 7756 1027
press@asos.com
http://www.asos.com

asos.com Enlists Experts To Create Limited Edition Products For Sale.

Nicola de Main Launches Exclusive Capsule Collection for asos.com

Nicola de Main Launches Exclusive Capsule Collection for asos.com

“We’re Eclectic and Anything Goes” collection designed exclusively for asos. New designer collaborations proving a great success.

London: Following on from the success of previous Premium Brands Boutique collaborations, fashion e-tailer asos.com has launched an exclusive capsule collection by designer Nicola De Main.

Nicola de Main launched her own label in July 2004, winning her the prestigious ‘Fashion Futures Young Designer of the Year’ award. Known for her wearable catwalk fashions, Nicola works alongside James Millar (formerly of Jonathan

Saunders) to create stunning bold prints which have become a key element of her collections.

Belted A Line Dress

Launched on the 8th September 2008, the capsule collection, named “We’re Eclectic and Anything Goes” comprises six dresses which have been designed exclusively for asos.

Lace Overlay Ballerina Dress

Inspiration comes from magpie-like fashion where East meets West in a fusion of oriental fabrics, delicate lace overlays and colourful modern prints.

Silk Printed Mini Dress

A rich colour palette of hot pinks, navy and gold work with various dress shapes - from the simple but classic 60s shift through to the 80s high glamour cocktail dress - create a collection which is a rich tapestry of styles, entirely individual and ultra wearable.

“Working with ASOS has been really fun. It's really exciting to make a collection that will have a wider appeal. I have also enjoyed seeing how the other end of the fashion world works and applying it to my own label. I am looking forward to see what happens next...” Nicola de Main.

Nicola de Main, award-winning fashion designer

Nicola de Main for asos.com, launched Sept 8th 2008. Price range: £75-£95.
http://www.asos.com/Women/A-To-Z-Of-Brands/Nicola-De-Main-For-Asos/Cat/pgecat...

Note to Editors:

Nicola de Main
As a rising name in the London fashion scene, Nicola de Main is now in her 7th season and designs Womenswear clothing that is simple and well cut, with colour and intricate print remaining key to each collection.

Trained in Leeds, Nicola took her first job at internationally acclaimed fashion designer Hussein Chalayan. Since then, Nicola has gone on to work on projects with other leading fashion names such as Jane How, Jodie Barnes and Adele Clark.

Nicola’s vision is to create wearable catwalk fashion, which is luxurious and desirable. This design ethic has gained her some of the most prestigious and luxurious international stockists such as PUB Stockholm and Birbs’s Italy - and now online with asos.com

asos - Premium Brands Boutique Collaborations
asos.com continues to boost its fashion credentials with an impressive portfolio of Premium designer brands and exclusive design collaborations with some of the industry’s best fashion designers.

The Premium Brands Boutique was launched in September 2007, with exclusive collaborations from PPQ and Sara Berman.

The PPQ for asos.com collection comprised re-issued iconic designs from the PPQ archives, whilst By Berman for asos.com, now in its third season, continues to showcase the designer’s signature styling across clothing and accessories.

Collaborations between designers and asos.com are growing into 2008 with the launch of the Nicola de Main for asos.com collection.

About asos.com
Launched in 2000 by Nick Robertson, asos.com is firmly established as the UK’s leading online fashion store.

asos.com offers an extensive range of own brand women’s and men’s fashion, designer labels, lifestyle accessories and cult beauty brands. asos.com is the second most visited on-line clothing store in the UK attracting over 3.3 million unique visitors per month, and has received numerous awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of the Year 2007, to name a few.

For more information, please contact:

Susie Young
asos.com
Greater London House
Hampstead Road
London
NW1 7FD

0207 836 1284
press@asos.com
http://www.asos.com

Nicola de Main Launches Exclusive Capsule Collection for asos.com