Men’s OUTLET lands at ASOS.com as Women’s OUTLET celebrates 1ST Birthday

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Menswear brands McQ by Alexander McQueen, K by Karl Lagerfeld, Raf Simons for Fred Perry, Religion, Bolongaro Trevor, Ben Sherman, Yen, Blue Blood and many more now available from Outlet, the ASOS.com shopping platform with its own look and feel.

Raf Simons for Fred Perry £225 (RRP £155)

London - ASOS.com menswear is pleased to announce the launch of Outlet, a new facet of the ASOS platform, offering big name brands at heavily discounted rates. The launch coincides with the first birthday of the Outlet site for women this month, September 2009.

Kuyichi £48 (RRP £120)

The Outlet offer is distinct and separate from the main ASOS.com shopping platform with its own look, feel and logo. Over forty brands are available providing a diverse mix of modern menswear. International designers are well represented and include McQ by Alexander McQueen, K by Karl Lagerfeld and Raf Simons for Fred Perry. Denim and casualwear brands include UK design favourites, Religion, Bolongaro Trevor and Ben Sherman through to more cult labels such as Japanese denim experts, Yen and maverick casual brand, Blue Blood.

Farhi £68 (RRP £169)

Over 150 designer labels and high street brands are available on the womenswear Outlet site with new brands launching for September including Markus Lupfer, Antik Batik, Disney Couture and K by Karl Lagerfeld. These brands join the already impressive line-up of clothing and accessory designer labels available including Twenty8Twelve, Sara Berman, Georgina Goodman, Kenneth Jay Lane and Monica Vinader.

Mc Q by Alexander McQueen £280 (RRP £700)

Rob Bready, Product and Trading Director at ASOS.com said, “After the extremely successful launch of Outlet for women, the time was perfect to extend this offer to men. This section of ASOS.com works in much the same way as designer sample sales, offering selected product, often in limited quantities, with phenomenal discounts.”

Twenty8Twelve £142 (RRP £375)

Notes to Editors

Outlet sits as part of ASOS.com and all product is bought specifically, with no ASOS.com clearance or sale items transferred over. The Outlet offer is replenished throughout the season. Outlet products are discounted up to 70% of the RRP. http://www.asos.com/red/

Markus Lupfer £110 (RRP £199)

About ASOS.com

Established in June 2000, ASOS.com is the UK's largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available and 1000 new lines added each week, ASOS.com is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 5.4 million unique visitors a month and has 2.4 million registered users. http://www.asos.com

Sara Berman £148 (RRP £299)

For further information, please contact:

Amy Davies
asos.com
Greater London House
Hampstead Road
London
NW1 7FB
0207 836 1284
press@asos.com
http://www.asos.com
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Men’s OUTLET lands at ASOS.com as Women’s OUTLET celebrates 1ST Birthday

ASOS.com & LCF LTD 100 Collection Launches 1pm 3 July 2009

LTD 100 - Winning designers announced

London: ASOS.com is giving fashion lovers the chance to snap up a piece of design history when it launches its LTD 100 collection – an exclusive collection of 100 original one-off designs by students from London College of Fashion. The LTD 100 collection launches on Friday 3 July at 1pm on ASOS.com with students receiving full profits from the sales of their designs.

This is the third year that leading online fashion e-tailer ASOS.com has joined forces with London College of Fashion (LCF) to celebrate and nurture the talents of the UK’s hottest young designers.

Housed and showcased in an online gallery, the LTD 100 collection was judged by a high-profile panel of fashion experts including designer Markus Lupfer, Susie Lau of Style Bubble.com fame and menswear designer Tim Soar.

As well as choosing the final 100 pieces for inclusion in the LTD 100 collection, the panel also had the tough task of selecting three main winners, one womenswear, one menswear and one accessory designer, who will go on to receive a highly coveted placement with the ASOS.com design team. From this shortlist, one overall winner was also chosen to receive an all-expenses paid inspirational trip to one of the fashion capitals with the ASOS.com design team.

LTD 100 Womenswear winner - Tian Wang

LTD 100 Menswear winner - Hwa Kim

LTD 100 Accessory winner - Rachel Esswood

Winner of the LTD 100 womenswear prize has been awarded to Tian Wang whose digital print jacket wowed the judges with its eye-catching, futuristic design. Her design impressed the judges so much that she went on to be crowned the overall LTD 100 winner.

Commenting on her design, Robert Bready, ASOS.com’s Product and Trading Director and one of the LTD 100 judges, said: “This design celebrates the marriage of fashion and technology, which is very much what ASOS is about. The judges’ decision was unanimous and it was clear that Tian has a commercial eye, producing eye-catching pieces that she has already successfully sold.”

LTD 100 menswear winner Hwa Kim won the judges over with her drop shoulder short sleeve coat which came from a collection of pieces with interesting silhouettes. Robert Bready said: “Overall the menswear submissions were beautifully finished. However, this piece was well constructed using great fabrics with the judges feeling the designer had produced a collection of very wearable, interesting designs.”

Rachel Esswood, winner of the LTD 100 accessories award impressed the judges with her amazing, oversized hand knitted scarf. Robert Bready said: “This bold statement piece caught our eye from the start. It’s a simple idea, very well executed and beautifully crafted.”

The winning pieces will be available as part of the LTD 100 collection which goes on sale at http://www.asos.com at 1pm on 3 July 2009.

Last year, the LTD 100 judging panel line-up included Henry Holland and model Ben Grimes with the entire collection selling out in an impressive 2 minutes.

Robert Bready, Product and Trading Director, asos.com said: “This is the third year of our partnership with LCF and the second year of LTD 100 and we are thrilled once again to be able to lend our support to up and coming design talent and to give fashion’s future stars a vital leg up in the industry.”

Colin Renfrew, Dean of the School of Design and Technology at London College of Fashion, said: “It’s hugely important to support young designers in this country. We produce some of the best designers in the world and through this partnership with ASOS.com we are able to help develop fashion students for their future design careers.”

LTD 100 Womenswear & Overall winner:
Tian Wang, Sleeve Detail Digital Print Jacket, £250

LTD 100 Menswear winner:
Hwa Kim, Sleeveless Drop Shoulder Jacket, £300

LTD 100 Accessories winner:
Rachel Esswood, Oversized Hand Knitted Scarf, £150

About ASOS.com
Established in June 2000, ASOS.com is the UK's largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available and 1000 new lines added each week, ASOS.com is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 5.3 million unique visitors a month and has 2.5 million registered users.

For more information, please contact:

Amy Davies
asos.com
Greater London House
Hampstead Road
London
NW1 7FB

0207 836 1284
press@asos.com
http://www.asos.com

Submitted by: WorldWidePR.net
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ASOS.com & LCF LTD 100 Collection Launches 1pm 3 July 2009