Mr. Robert Noel, Lancaster Herald of Her Majesty's College of Arms, presented the Coat of Arms to Gray Levett, founder of Grays of Westminster at a celebratory dinner held at the Institute of Directors in Pall Mall, London on 29th October 2014.
Mr. Robert Noel, Lancaster Herald of Her Majesty's College of Arms, presented the Coat of Arms to Gray Levett, founder of Grays of Westminster at a celebratory dinner held at the Institute of Directors in Pall Mall, London on 29th October 2014.
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| The Grays of Westminster Coat of Arms: "Lead in Order to Serve" |
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| Grays of Westminster founder, Gray Levett |
The College of Arms worked closely with Gray Levett throughout the design process to create a Coat of Arms that was personal to Grays of Westminster and one which would visually identify their role in the photographic industry. It is painted on vellum using ink and 22-carat gold paint decorated by a herald painter, with the text written by a scrivener, the whole process taking a year to create. The College of Arms maintains an ancient English tradition of manuscript writing and illumination which can be traced back to early monastic scriptoria.
Heraldic Description of the Grays of Westminster Coat of Arms
The symbolism within the image depicts a Lion (Gray Levett) amicably communing with the bird of Japan, the green pheasant. The mural crown around the lion's neck stands for responsibility to the public. Its right paw is resting on a camera lens. The cornucopia representing flourishing growth is replenished with flowers that represent various facets of Grays of Westminster and Japan. The tip of the horn has been modelled into an emblematic portcullis for Westminster. The rays of light emanating behind the flowers symbolise the derivation of the word photography, which means photo = light + graphy = writing. The rationale of the badge is an occidental phoenix with two heads for looking both east and west. It bears the motto:
Lead in Order to Serve (Praesis ut Prosis)
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| The crest, helmet, shield, motto and badge of Grays of Westminster's Coat of Arms |
“I am deeply honoured to receive this singular recognition for Grays of Westminster at the Institute of Directors tonight in the presence of so many key figures of our profession. To be acknowledged by Her Majesty's College of Arms is something very, very special, and the Coat of Arms will serve as an enduring inspiration for me to continue to offer the very best in service to our Nikon customers.”
About Grays of Westminster
Grays of Westminster, located in central London, a short distance from the Houses of Parliament, Buckingham Palace and Knightsbridge, was founded almost thirty years ago by Gray Levett with the idea of creating a world-class camera store, which would offer a service that was second to none. Grays of Westminster is to many photographers not just a camera-shop but an institution, one that has attracted customers from all over the world and from all walks of life. It evolved from a modest mail order company in the mid-1980s to its present, highly-respected position in the photographic industry with over 47,000 customers world-wide, that have included the legendary film-director, Stanley Kubrick, David Suchet, best-known in his role as Hercule Poirot, Agatha Christie’s famous sleuth, Lord Snowdon, world-famous National Geographic photographer Jim Brandenburg, Rod Stewart, and the late 1960s’ icon Terence Donovan.
Grays of Westminster now join the ranks of distinguished shops such as Burberry and Harrods which have also been granted a Coat of Arms.
For more information, please contact:
Gray Levett FIoD
Grays of Westminster
40 Churton Street
London
SW1V 2LP
+44 (0)20 7828 4925
info@graysofwestminster.co.uk
http://www.graysofwestminster.co.uk
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