ASOS to launch online marketplace

ASOS Marketplace will allow customers to recycle their wardrobes. Small businesses and independent labels will also be able to sell their latest lines.

London - Fashionistas looking to give their wardrobe a makeover will soon be able to trade trousers, deal in dresses and barter on bags thanks to a new virtual marketplace from ASOS plc, the UK’s leading online fashion store.

ASOS is in the advanced stages of preparing to launch an online marketplace platform providing customers with a channel to sell their own clothes. In addition, small independent businesses will be able to promote their fashion products, as well as offering larger companies another sales channel for brands or to market excess stock.

Customers putting their clothes up for sale online will also be given advice from ASOS’s expert team on how to display their items to maximise selling potential.

It is anticipated that the ASOS Marketplace will launch later this year and the initiative is one of a number of projects currently in progress to extend the company’s offering to its fast-growing customer base.

Nick Robertson, Chief Executive of ASOS, said:

“This is an exciting extension to ASOS’s existing customer offer which makes perfect sense in today’s market. This is a sellers’ platform. We will start simply and continually improve the platform over time. Our sellers will shape its future.

“With this initiative, we are able to offer both individual and corporate customers an additional channel to sell their fashion merchandise in an environment, and in front of a customer, that is all about fashion.”

About ASOS.com
Established in June 2000, ASOS.com is the UK's largest independent online fashion and beauty retailer with over 35,000 products and 1500 new lines added each week. Aimed primarily at fashionably aware 16-34 year olds, the site attracts over 6.9million unique visitors per month and has in excess of 2.9million registered users.
http://www.asos.com
http://www.twitter.com/asos
http://www.asosfollowsfashion.com

For further information, images and samples please contact:

Susie Young
asos.com
Greater London House
Hampstead Road
London
NW1 7FB

+44 (0)20 7836 1284
press@asos.com
http://www.asos.com


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ASOS to launch online marketplace

ASOS.com Launches Twitter Feedback and Reviews Site, asosreviews.com

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Customers can now publicly give their opinion of ASOS, in realtime, at http://www.asosreviews.com

LONDON – ASOS.com, the UK’s leading online fashion store, has launched ASOSreviews.com, an exciting Twitter-powered feedback and reviews micro-site. The site follows ASOS.com’s hugely successful launch of ASOS Life, an online community that facilitates interaction and conversation between the brand and its consumers.

James Hart, eCommerce Director at ASOS.com, said ‘ASOSreviews.com is a great way for us to keep in touch with and be open about the real-time feelings of our customers. Its bright, visual nature gives us nowhere to hide and I’ll be making it not only visible to our customers but to all of our colleagues at ASOS HQ as well. It’s also a great feedback tool and the great thing is that the loop is already closed as our customer care team already monitor and respond to tweets directed at us 24/7. We are excited about the launch of the site and have some interesting plans for its future development.’

ASOSreviews.com aggregates and displays positive and negative tweets about the brand, and encourages users to tweet their opinion about their ASOS.com experience. The site also visualises the overall sentiment of the brand and displays an interesting word cloud overview of what people are saying.

Charles Dalton-Moore, Managing Director of thruSITES, the social media development firm that built the site, said ‘ASOSreviews.com is designed to give a snapshot of customer sentiment on ASOS.com whilst encouraging ASOS.com’s online community to engage with and talk about the brand. We very much admire ASOS.com’s boldness in launching the site and taking the leading social media approach of any fashion retailer. Many other companies out there have yet to wake up to the reality of social media and should take ASOS.com’s example of learning from and engaging with their online community.’



About thruSITES
thruSITES is a London-based strategic web design and development agency specialising in community sites and social networks, plus social media apps and widgets for a range of networks. thruSITES works with large multinationals and government organisations, directly and via top marketing agencies, as well as smaller clients and web entrepreneurs. http://www.thrusites.com


About ASOS.com
Established in June 2000, asos.com is the UK's largest independent online fashion and beauty retailer. With over 25,000 branded and own label products available, and 1000 new lines added each week, asos.com is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, asos.com attracts over 5.6 million unique visitors a month and has 2.7 million registered users. http://www.asos.com

For more information, please contact:

Amy Davies
asos.com
Greater London House
Hampstead Road
London
NW1 7FB

0207 836 1284
press@asos.com
http://www.asos.com
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ASOS.com Launches Twitter Feedback and Reviews Site, asosreviews.com

Gap to launch on asos.com

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Leading online fashion e-tailer, asos.com, announces that it will be adding Gap clothing to its already impressive line-up of brands this Autumn

Looks from Gap's spring/ summer '09 collection

London - Leading online fashion e-tailer, asos.com, announced today that it will be boosting its already impressive line-up of brands by adding Gap clothing this Autumn. This announcement comes after asos.com reported on Monday (May 4, 2009) a strong financial performance in its pre-close trading update, with sales for the 12 months to 31 March 2009 up 104% to £165m.

Starting in August 2009, asos.com will carry a variety of Gap products – from clothing to accessories – for women, men, kids and baby. The online fashion site will feature fall product from Gap, with plans to add additional merchandise from the holiday collection by Christmas 2009. Customers can continue to shop Gap’s full apparel offering in stores across the United Kingdom.

The addition of Gap takes the number of brands available on asos.com to over 800. asos.com has also signed a number of new brands for Summer 2009 including Mango, Hackett, Gant and Mini Boden. In February, asos.com also strengthened its offering with the launch of a branded kidswear offer, Little ASOS and its Designer brands floor.

Nick Robertson, Chief Executive, asos.com, said: "Choice is key to the asos.com proposition and we are delighted to welcome Gap onboard to further enhance the strength of our branded offering."

Stephen Sunnucks, President Europe & International Strategic Alliances, Gap Inc., said: "This is a natural extension for the Gap brand in the U.K., which builds upon the growth of our online division in the U.S. and the strong customer response to Gap brand product in Europe recently."

Opening its first U.K. store in 1987, Gap continues to offer clean, classic American apparel to customers. Gap Inc. now has over 3,100 stores across the globe, with more than 170 Gap brand stores in Europe.

About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2008 sales were $14.5 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Japan and Ireland. In addition, Gap Inc. is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East. http://www.gapinc.com

About asos.com
Established in June 2000, asos.com is the UK's largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available and 1000 new lines added each week, asos.com is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, asos.com attracts over 5.3 million unique visitors a month and has 2.35 million registered users. http://www.asos.com

For more information, please contact:

Amy Davies
asos.com
Greater London House
Hampstead Road
London
NW1 7FB

0207 836 1284
press@asos.com
http://www.asos.com

Submitted by: WorldWidePR.net
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Gap to launch on asos.com

Vintage Jewellery Collection by Susan Caplan Launches on asos.com

Collection of one-off vintage jewellery pieces now available

London: asos.com makes its first foray into vintage with the launch of the Susan Caplan Vintage Jewellery collection.

Chanel Gem Brooch

Lovingly sourced from all over the globe and spanning every decade, the collection consists of 50 pieces from the most sought-after and collectable costume jewellery designers.

Karl Lagerfeld Faux Pearl Earrings

Choose from a treasure trove of pieces including a gilt metal, gem-encrusted ‘CC’ motif brooch by Chanel – the first designer to use costume jewellery to add the finishing touches to her collections, faux pearl cabochon earrings by Karl Lagerfeld, and a fabulous tiger print stone earrings, cuff and necklace set by Ivana Trump.

Goldette Articulated Owl Pendant

A self-confessed vintage jewellery fanatic and collector, Susan Caplan sources each unique piece and looks for originality, fine workmanship and outstanding condition when putting together her collections.

“Each unique piece reflects fascinating changes in trends and social history. Each piece holds a mystery and tells its own story,” explains Susan Caplan.

“This collection celebrates the best of vintage jewellery from the most exclusive and sought-after designers. Each piece is a timeless addition to any wardrobe and is sure to become a fashion treasure for years to come,” says Moriamo Oshodi, Head of Buying, Womenswear, asos.com.

http://www.asos.com/Women/A-To-Z-Of-Brands/Susan-Caplan/Cat/pgecategory.aspx?cid=7487
Susan Caplan Vintage Jewellery collection
Launched April 2009
Price range: £21 - £675
www.asos.com

About asos.com
asos.com is the UK’s largest online fashion and beauty store, attracting over 1.7 million visitors a week. With over 19,000 products available, over 600 brands and 1000 new lines added each week, asos.com is the online shopping destination.

For more information, please contact:

Amy Davies
asos.com
Greater London House
Hampstead Road
London
NW1 7FB
0207 836 1284
press@asos.com
http://www.asos.com

Vintage Jewellery Collection by Susan Caplan Launches on asos.com