ASOS.com Launches Fashion Twitter Application www.asosfollowsfashion.com

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New Twitter aggregator site helps to connect fashion-loving people with real time news and views from the best of the fashion world

LONDON, United Kingdom - ASOS.com, the UK’s leading online fashion store has launched http://www.asosfollowsfashion.com, a Twitter application aggregating the latest tweets from fashion industry insiders and influencers.

Commenting on the launch, James Hart, eCommerce Director at ASOS.com, said: “We’ve been chatting to our customers through social media for a few years now but our ASOS colleagues also follow and interact with some of fashion’s greatest through Twitter. With asosfollowsfashion.com, we get to share this passion. It’s a simple tool with a simple goal really; to connect fashion-loving people with real time news and views from the best of the fashion world.”

Featuring categories like ‘The Brands’, ‘The Bloggers’ and ‘The A-List’, asosfollowsfashion.com helps users to discover interesting fashion tweeters and view real-time fashion news and stories. Encouraging users to help curate the list of featured tweeters, the application also invites them to share their view and highlight any accounts that should be added.

“ASOS.com’s continued growth is due to their consistent ability to innovate with their online activity,” said James Haycock, Managing Director of AdaptiveLab, the creative technology company that built the social media application. “Their open approach to including competitors on the site demonstrates that they really understand the role their brand can play when it comes to social interaction, as this application positions them as a useful resource that will have continued relevance.”

www.asosfollowsfashion.com

About AdaptiveLab
AdaptiveLab is a London-based creative technology company. The company designs innovative online products and services (that it launches under its own name and creates tailor-made) for clients such as ASOS.com and YouGov Plc. http://www.adaptivelab.co.uk
http://www.twitter.com/adaptive_lab

About ASOS.com
Established in June 2000, ASOS.com is the UK's largest independent online fashion and beauty retailer with over 35,000 products and 1500 new lines added each week. Aimed primarily at fashionably aware 16-34 year olds, the site attracts over 6.9million unique visitors per month and has in excess of 2.9million registered users. http://www.asos.com http://www.twitter.com/asos http://www.asosfollowsfashion.com

For further information, images and samples please contact:

Amy Davies
asos.com
Greater London House
Hampstead Road
London
NW1 7FB

+44 (0)20 7836 1284
press@asos.com
http://www.asos.com


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John Wood
+44 (0)777 152 0001
jw@worldwidepr.net
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http://twitter.com/worldwidepr
London, United Kingdom
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ASOS.com Launches Fashion Twitter Application www.asosfollowsfashion.com

ASOS.com Launches Twitter Feedback and Reviews Site, asosreviews.com

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Customers can now publicly give their opinion of ASOS, in realtime, at http://www.asosreviews.com

LONDON – ASOS.com, the UK’s leading online fashion store, has launched ASOSreviews.com, an exciting Twitter-powered feedback and reviews micro-site. The site follows ASOS.com’s hugely successful launch of ASOS Life, an online community that facilitates interaction and conversation between the brand and its consumers.

James Hart, eCommerce Director at ASOS.com, said ‘ASOSreviews.com is a great way for us to keep in touch with and be open about the real-time feelings of our customers. Its bright, visual nature gives us nowhere to hide and I’ll be making it not only visible to our customers but to all of our colleagues at ASOS HQ as well. It’s also a great feedback tool and the great thing is that the loop is already closed as our customer care team already monitor and respond to tweets directed at us 24/7. We are excited about the launch of the site and have some interesting plans for its future development.’

ASOSreviews.com aggregates and displays positive and negative tweets about the brand, and encourages users to tweet their opinion about their ASOS.com experience. The site also visualises the overall sentiment of the brand and displays an interesting word cloud overview of what people are saying.

Charles Dalton-Moore, Managing Director of thruSITES, the social media development firm that built the site, said ‘ASOSreviews.com is designed to give a snapshot of customer sentiment on ASOS.com whilst encouraging ASOS.com’s online community to engage with and talk about the brand. We very much admire ASOS.com’s boldness in launching the site and taking the leading social media approach of any fashion retailer. Many other companies out there have yet to wake up to the reality of social media and should take ASOS.com’s example of learning from and engaging with their online community.’



About thruSITES
thruSITES is a London-based strategic web design and development agency specialising in community sites and social networks, plus social media apps and widgets for a range of networks. thruSITES works with large multinationals and government organisations, directly and via top marketing agencies, as well as smaller clients and web entrepreneurs. http://www.thrusites.com


About ASOS.com
Established in June 2000, asos.com is the UK's largest independent online fashion and beauty retailer. With over 25,000 branded and own label products available, and 1000 new lines added each week, asos.com is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, asos.com attracts over 5.6 million unique visitors a month and has 2.7 million registered users. http://www.asos.com

For more information, please contact:

Amy Davies
asos.com
Greater London House
Hampstead Road
London
NW1 7FB

0207 836 1284
press@asos.com
http://www.asos.com
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ASOS.com Launches Twitter Feedback and Reviews Site, asosreviews.com