Introducing Little ASOS A/W 09 - ASOS Launches Own-label Kidswear Collection

.New outfits from the Little ASOS A/W 09 collection

Having successfully launched its Little ASOS collection of branded kidswear in February 09, online retailer ASOS.com is now launching its first own-label kidswear collection for A/W 09

London - Catering for babies, boys and girls aged 0-8 years, ASOS’s new in-house designed collection consists of clothing and accessories which take their trend inspiration from the mainline adult A/W 09 ASOS collections.

For playtime, girls and boys printed tees featuring fun motifs such as waistcoats, bow-tie and braces and cassette tapes are easy to throw on and layer over long sleeved tees. Paired with skinny jeans in a variety of paintbox brights, this is smart, relaxed dressing.

For chillier days and smarter occasions, woollen toggle duffle coats, hooded lumberjack check shirts and cool checkerboard print cardigans are a fast track way for boys to steal a slice of Dad’s style. Girls will be spoilt for choice with an array of jewel bright pieces including faux-fur ribbon bow coats, sequin stripe dresses, and pocket detail jumpsuits - perfect party dressing style to give Mum a run for her money in the trend stakes.

“Our kidswear range is going from strength to strength. We already have a fantastic choice of brands available and with the addition of the Little ASOS collection, shoppers will now be spoilt for choice!” says Merissa Lam, Kidswear Buyer, ASOS.com

Launching online from October 2009, prices range from £4-£24 for babywear and £4-£28 for kidswear.

Little ASOS now stocks 50 labels within its branded collections including new additions Little Paul & Joe, Antik Batik and People Tree and online exclusives from Gap Kids. http://www.asos.com/kids/

About ASOS.com
Established in June 2000, asos.com is the UK's largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available, and 1000 new lines added each week, asos.com is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, asos.com attracts over 4.5 million unique visitors a month and has 1.88 million registered users.

For more information, please contact:

Amy Davies
asos.com
Greater London House
Hampstead Road
London
NW1 7FB

0207 836 1284
press@asos.com
http://www.asos.com
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Introducing Little ASOS A/W 09 - ASOS Launches Own-label Kidswear Collection

Gap to launch on asos.com

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Leading online fashion e-tailer, asos.com, announces that it will be adding Gap clothing to its already impressive line-up of brands this Autumn

Looks from Gap's spring/ summer '09 collection

London - Leading online fashion e-tailer, asos.com, announced today that it will be boosting its already impressive line-up of brands by adding Gap clothing this Autumn. This announcement comes after asos.com reported on Monday (May 4, 2009) a strong financial performance in its pre-close trading update, with sales for the 12 months to 31 March 2009 up 104% to £165m.

Starting in August 2009, asos.com will carry a variety of Gap products – from clothing to accessories – for women, men, kids and baby. The online fashion site will feature fall product from Gap, with plans to add additional merchandise from the holiday collection by Christmas 2009. Customers can continue to shop Gap’s full apparel offering in stores across the United Kingdom.

The addition of Gap takes the number of brands available on asos.com to over 800. asos.com has also signed a number of new brands for Summer 2009 including Mango, Hackett, Gant and Mini Boden. In February, asos.com also strengthened its offering with the launch of a branded kidswear offer, Little ASOS and its Designer brands floor.

Nick Robertson, Chief Executive, asos.com, said: "Choice is key to the asos.com proposition and we are delighted to welcome Gap onboard to further enhance the strength of our branded offering."

Stephen Sunnucks, President Europe & International Strategic Alliances, Gap Inc., said: "This is a natural extension for the Gap brand in the U.K., which builds upon the growth of our online division in the U.S. and the strong customer response to Gap brand product in Europe recently."

Opening its first U.K. store in 1987, Gap continues to offer clean, classic American apparel to customers. Gap Inc. now has over 3,100 stores across the globe, with more than 170 Gap brand stores in Europe.

About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2008 sales were $14.5 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Japan and Ireland. In addition, Gap Inc. is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East. http://www.gapinc.com

About asos.com
Established in June 2000, asos.com is the UK's largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available and 1000 new lines added each week, asos.com is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, asos.com attracts over 5.3 million unique visitors a month and has 2.35 million registered users. http://www.asos.com

For more information, please contact:

Amy Davies
asos.com
Greater London House
Hampstead Road
London
NW1 7FB

0207 836 1284
press@asos.com
http://www.asos.com

Submitted by: WorldWidePR.net
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Gap to launch on asos.com