100% of the profits from the rings will be used to support the charity Malaria No More UKLondon - Stephen Webster’s limited edition mosquito rings are officially this winter’s hottest accessory after selling out on ASOS in under three hours – a new record for the online fashion store. The rings, as seen on the fingers of Victoria Beckham and Erin O'Connor, are now expected to become lasting collectors’ pieces.
Webster, famed for his originality and cutting-edge designs, was originally commissioned by Malaria Awareness Campaign to create a piece of jewellery to highlight the serious issue of malaria among UK travellers and to raise funds for Malaria No More UK. Webster responded to the brief with characteristic flair and glam-rock creativity with a one-of-a-kind fine jewel mosquito ring on sale now for ca. £15K and 660 limited edition replicas, which sold out exclusively on ASOS, at £50 each.
Stephen Webster’s fine jewellery piece, £15k100% of the profits from the rings will be used to support Malaria No More UK’s first investment in Africa. The project is in Botswana, southern central Africa, where the national government has set an aggressive target to fully eliminate malaria by 2015. Malaria No More UK is supporting this effort and thanks to ASOS customers who purchased a replica ring, life-saving nets will be given out to households who do not yet have one. The nets cost just £5 and protect a mother and her child for up to five years.
Stephen Webster said: “The mosquito ring is both a statement and provocative piece. Yet the message behind the ring has touched everyone who has bought it, of which there are now 660. We are delighted for Malaria No More UK. We made a commitment to fight malaria and we are doing so, one ring at a time.”
Webster’s fine jewellery ring will be sold to the highest private bidder with anticipated retail price of £15K and all proceeds going to Malaria No More UK. The striking piece is fashioned in rhodium plated 18ct white gold, set with ruby cabochons, white diamond pave wings, a silver diamond tail and a black diamond band.
To place a bid for the original fine jewel ring, contact Roz Hunt via info@malarianomore.org.uk. The fine jewel ring is also available for photography. Contact carly@stephenwebster.com to organise.
Victoria Beckham said: “It’s a fabulous statement piece and I’ve loved wearing it. It’s inspiring to see designers like Stephen working the power of fashion to save lives. Malaria is such an important issue, killing more children under five in Africa than any other single disease. I’m crossing my fingers this collaboration will generate loads of buzz and funds for Malaria No More UK.”
Sarah Kline, Executive Director of Malaria No More UK says: “We have been overwhelmed by the response to our first collaboration which will help save thousands of lives in Africa. I hope this project will also act as an important reminder to UK travellers to check whether they need to protect themselves against malaria as they head off for winter holidays.”
Malaria is one of the world’s most serious, preventable health crises and threatens half the world’s population with pregnant women and children the most vulnerable. In the UK, some 1,500 - 2,000 travellers return every year having contracted the disease. For more information about malaria and how you can protect yourself, please visit: www.malarianomore.org.uk and www.malariahotspots.co.uk. To find out if your next holiday destination is a malaria hotspot, text the destination to 07800 000 571.
About Malaria No More UK
Malaria No More UK is committed to ending suffering and death caused by malaria, a preventable disease. Working with governments, corporations and the public, Malaria No More UK combines a powerful blend of funding, advocacy and popular campaigning to achieve the following UN goals:
1) Ensure every man, women and child at risk of malaria in Africa has access to a mosquito net by the end of 2010
2) Put an end to malaria deaths completely by 2015
A £5 donation to Malaria No More UK will purchase, transport and deliver a life-saving bed net to a mother and her child in Africa protecting them for up to five years. 100% funds received by Malaria No More UK are used for malaria prevention and control programmes in Africa. For more information and to donate visit: www.malarianomore.org.uk
About Stephen Webster
Stephen Webster is one of the leading British figures in the fine jewellery and silver design industries. Webster's keen eye for detail, expert craftsmanship and glam-rock attitude has given way to dramatic creations with an eternally chic aesthetic. The unmistakable amalgamation of precious and semi-precious gemstones set in specially treated metals has led Stephen Webster to a three-time win of the “British Luxury Jeweller of the Year” award and winner of “UK Jewellery Brand of the Year” in 2008. Originating from a modest background, Stephen Webster has evolved into a powerful global luxury jewellery brand with over 120 points of sale worldwide in the United States, United Kingdom, Russia, Dubai, Japan, South Korea and Hong Kong and over 20 Stephen Webster boutiques internationally. Webster also continues to build his high-profile celebrity following culminating in an alliance with musical artist Christina Aguilera who appears in the brand's new advertising campaign for Stephen Webster Silver. The Stephen Webster brand offers the consumer a true lifestyle experience — one which has been credited with unprecedented demand.
About ASOS.com
Established in June 2000, ASOS.com is the UK's largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available and 1000 new lines added each week, ASOS.com is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 5.4 million unique visitors a month and has 2.4 million registered users.
For further information, please contact:
Amy Davies
asos.com
Greater London House
Hampstead Road
London
NW1 7FB
0207 836 1284
press@asos.com
http://www.asos.com
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