.Leading online fashion e-tailer, asos.com, announces that it will be adding Gap clothing to its already impressive line-up of brands this Autumn
London - Leading online fashion e-tailer, asos.com, announced today that it will be boosting its already impressive line-up of brands by adding Gap clothing this Autumn. This announcement comes after asos.com reported on Monday (May 4, 2009) a strong financial performance in its pre-close trading update, with sales for the 12 months to 31 March 2009 up 104% to £165m.
Starting in August 2009, asos.com will carry a variety of Gap products – from clothing to accessories – for women, men, kids and baby. The online fashion site will feature fall product from Gap, with plans to add additional merchandise from the holiday collection by Christmas 2009. Customers can continue to shop Gap’s full apparel offering in stores across the United Kingdom.
The addition of Gap takes the number of brands available on asos.com to over 800. asos.com has also signed a number of new brands for Summer 2009 including Mango, Hackett, Gant and Mini Boden. In February, asos.com also strengthened its offering with the launch of a branded kidswear offer, Little ASOS and its Designer brands floor.
Nick Robertson, Chief Executive, asos.com, said: "Choice is key to the asos.com proposition and we are delighted to welcome Gap onboard to further enhance the strength of our branded offering."
Stephen Sunnucks, President Europe & International Strategic Alliances, Gap Inc., said: "This is a natural extension for the Gap brand in the U.K., which builds upon the growth of our online division in the U.S. and the strong customer response to Gap brand product in Europe recently."
Opening its first U.K. store in 1987, Gap continues to offer clean, classic American apparel to customers. Gap Inc. now has over 3,100 stores across the globe, with more than 170 Gap brand stores in Europe.
About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2008 sales were $14.5 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Japan and Ireland. In addition, Gap Inc. is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East. http://www.gapinc.com
About asos.com
Established in June 2000, asos.com is the UK's largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available and 1000 new lines added each week, asos.com is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, asos.com attracts over 5.3 million unique visitors a month and has 2.35 million registered users. http://www.asos.com
For more information, please contact:
Amy Davies
asos.com
Greater London House
Hampstead Road
London
NW1 7FB
0207 836 1284
press@asos.com
http://www.asos.com
Submitted by: WorldWidePR.net
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